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chart-sins/src/content/sins/aspect-ratio.md
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Claude cd18862115 Reframe the reference list; cite far more widely
"Canon" was leaking onto the public site — a nav item, a footer block, a
page title, a set of CSS class names. It was also driving content
decisions it had no business driving: the backlog was ordered around
which references were still unused, which is curation dressed up as
planning.

The page is now /references/, the list is documented as a bibliography
to grow rather than a canon to curate, and the backlog says plainly that
a sin earns a slot by being worth a page — sources are found to support
it, never the reverse.

Adds six sources (Cairo's Truthful Art, Few's Show Me the Numbers, the
Economist's audit of its own charts, Kosara's eagereyes, WTF
Visualizations, Datawrapper's dual-axis piece) and roughly doubles the
citations on the five published sins, to 5-7 each. Two of the new notes
point at sources that complicate our own position rather than back it.

The Economist essay ships without a URL rather than a guessed one.

Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_01ULE5RRxdQE1ebwefEd2eCM
2026-08-05 17:10:04 +00:00

2.8 KiB
Raw Blame History

title, summary, poke, category, severity, tags, badChart, fixedChart, date, citations
title summary poke category severity tags badChart fixedChart date citations
Aspect Ratio That Exaggerates a Trend Drawn tall and narrow it's a cliff; drawn wide it's a shrug. Same series, both times. You didn't change a number — you changed the shape of the box, and the trend changed with it. Misleading Scales 3
line chart
aspect ratio
exaggeration
aspect-ratio-bad aspect-ratio-fixed 2026-08-05
key note
shapeparameter The paper that made this measurable: a graph's width-to-height ratio changes how slopes are judged, and gave us “bank the average slope toward 45°.”
key note
clevelandmcgill Slope is one of the elementary perceptual tasks they ranked — and it's the one the shape of the box distorts.
key note
howchartslie Cairo on proportions as a storytelling lever, not a neutral container.
key note
eagereyes Kosaras write-up of banking to 45° — including the caveat that the rule was derived for comparing slopes, not as a universal law.
key note
truthfulart The positive version of the argument: choosing a shape deliberately is part of drawing an honest chart.

The sin

Two panels, twelve identical numbers, one identical y-range of 170280 ms. The only difference is the shape of the plotting area: one is tall and narrow, one is a conventional landscape rectangle.

The narrow panel reads like an emergency. The wide one reads like a system drifting slowly and predictably. Both are the same 47% rise.

Why it deceives

The eye judges a trend by the angle of the line, and angle is a product of the data and the box you draw it in. Squeeze the width and every segment tilts toward vertical; stretch it and everything flattens toward nothing. Cleveland and colleagues named this the graph's shape parameter and showed the effect is real and measurable, not a matter of taste.

What makes this one slippery is that the sinner usually isn't sinning. Nobody sets out to pick a dishonest aspect ratio — they drop a chart into the space a slide template left them, or a dashboard tile stretches it to fill a column. The distortion arrives by default, which is exactly why it survives review: the numbers are right, the axis is right, and there is nothing to point at.

The repentance

Treat the ratio as an encoding decision, because that's what it is. The classic guidance is to shape the plot so the average slope of the line sits somewhere near 45° — steep enough to read, shallow enough not to shout. Neither extreme above qualifies; the wide panel is the more honest of the two, and it could stand to be a little taller still.

Then hold the shape constant across charts you want compared. A dashboard where each tile stretches to fill its slot has silently given every series a different exaggeration factor, and no reader will know which trends are real.